What are the key ingredients for sales success?

So often I find myself in the company of people who feel that they are not naturally gifted at sales and question their ability to be successful. Great sales people don’t just make a sale, they manage the relationship, ensuring repeat business. So what then, are the key ingredients to success, here are a few to consider:

Empathy, if you are in sales, don’t leave home without it

Listening; the ability to truly listen separates those that are good from those that are brilliant

Rapport : Developing understanding and respect with your clients

The above could all be wrapped around communication skills, which I believe is fundamental in sales. Yes there is a sales process and different techniques that will help with your success, but first focus on the above 3 points.
Stop selling and start focusing on how you can help or bring value to a client.